Zapier

  • Zapier integration allows you to send lead data to thousands of other applications.
  • Webhook triggers fire when leads are created, marked as sale, or marked as qualified.
  • Use Zapier workflows to automate notifications, CRM updates, spreadsheets, and more.

Connecting via Zapier

  • Log in to your Zapier account.
  • Click this invite link.
  • Connect your account using your API credentials in Settings > Profile.

Available triggers

  • New Lead - Fires when a new lead is captured (form, call, or custom).

Available actions

  • Find Lead - Finds a lead based on an email address or phone number.
  • Process Lead - Allows you to mark a lead as qualified, won (with a value) or lost.

Common use cases

  • CRM sync - Send leads to Salesforce, HubSpot, Pipedrive, or other CRMs.
  • Spreadsheets - Log leads to Google Sheets or Excel.
  • Notifications - Send Slack, Microsoft Teams, or email notifications.
  • Email marketing - Add contacts to Mailchimp, ActiveCampaign, or ConvertKit.
  • Custom webhooks - POST to your own API endpoints.

Troubleshooting

  • Check Zapier’s task history for failed webhook deliveries.
  • Verify your container is active and receiving leads.
  • Ensure field mappings haven’t changed in your action app.