Form trackers

  • Form trackers automatically detect and capture form submissions from your website.
  • All form data is captured including hidden fields, along with attribution data (UTM parameters, cookies, referrer).
  • Works with most form types including contact forms, lead capture forms, and custom forms.

Creating a form tracker

  • Navigate to the ‘Trackers’ section of your container using the top menu.
  • Click the “FORM TRACKER” button to create a new tracker.

Configuration options

Tracker name - A name to identify this tracker. Used to segment leads.

Selector - CSS selector to target specific forms. Leave blank to track all forms on the page.

  • Example: #contact-form for a form with id “contact-form”.
  • Example: .lead-form for forms with class “lead-form”.

Require email - Marks leads without email addresses as invalid.

Validation options

Form trackers can detect successful submissions in three ways:

Leave them blank - Will track all form submit events regardless of whether a thank you page or submit success message is shown. This is the default.

Thank you URL - Detect success when the page URL changes to a specific pattern.

  • Example: /thank-you or /contact/success

Success selector - Detect success when a specific element appears on the page.

  • Example: .success-message or #form-success

Data captured

  • All form field values (including hidden fields)
  • Email and phone extraction
  • Google Analytics cookies (GA and GA4)
  • Facebook tracking cookies (fbc, fbp)
  • UTM parameters (source, medium, campaign, term, content)
  • Google Click IDs (gclid, dclid)
  • Referrer URL
  • Device and browser information
  • IP address and geolocation

Alert users

  • Send email notifications to specified users when new leads arrive.

Integration options

  • Send to Google Analytics - Automatically send lead events to GA4.
  • Send to Facebook - Send lead events via Conversions API.

Testing

  • Submit a test form and verify the lead appears in your dashboard.
  • Check that all expected fields are captured.
  • Verify attribution data is correctly attributed.