# Form trackers

- Form trackers automatically detect and capture form submissions from your website.
- All form data is captured including hidden fields, along with attribution data (UTM parameters, cookies, referrer).
- Works with most form types including contact forms, lead capture forms, and custom forms.

## Creating a form tracker

- Navigate to the ‘Trackers’ section of your container using the top menu.
- Click the “FORM TRACKER” button to create a new tracker.
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## Configuration options

**Tracker name** - A name to identify this tracker. Used to segment leads.

**Selector** - CSS selector to target specific forms. Leave blank to track all forms on the page.
- Example: `#contact-form` for a form with id “contact-form”.
- Example: `.lead-form` for forms with class “lead-form”.

**Require email** - Marks leads without email addresses as invalid.

## Validation options

Form trackers can detect successful submissions in three ways:

**Leave them blank** - Will track all form submit events regardless of whether a thank you page or submit success message is shown. This is the default.

**Thank you URL** - Detect success when the page URL changes to a specific pattern.
- Example: `/thank-you` or `/contact/success`

**Success selector** - Detect success when a specific element appears on the page.
- Example: `.success-message` or `#form-success`

## Data captured

- All form field values (including hidden fields)
- Email and phone extraction
- Google Analytics cookies (GA and GA4)
- Facebook tracking cookies (fbc, fbp)
- UTM parameters (source, medium, campaign, term, content)
- Google Click IDs (gclid, dclid)
- Referrer URL
- Device and browser information
- IP address and geolocation

## Alert users

- Send email notifications to specified users when new leads arrive.

## Integration options

- **Send to Google Analytics** - Automatically send lead events to GA4.
- **Send to Facebook** - Send lead events via Conversions API.

## Testing

- Submit a test form and verify the lead appears in your dashboard.
- Check that all expected fields are captured.
- Verify attribution data is correctly attributed.